Congolabel: a streetwear brand sold across Europe, with no inventory
Congolabel is a streetwear brand inspired by the DRC, designed for the Congolese diaspora.
- Client
- Congolabel
- Industry
- Streetwear
- Service
- Custom Shopify store
- Stack
- Shopify · Liquid · CSS · JavaScript · Print on Demand
Context
The starting point
The challenge. Congolabel is a streetwear brand inspired by the DRC, designed for the Congolese diaspora.
The goal. A store with a strong editorial style that tells the brand story and sells without managing inventory.
What I did
The choices that matter
- Shopify store with a custom design
- Storytelling home page: the founders' story, collections, reviews
- Print on demand: every order printed and shipped automatically
- Multi-currency sales in more than 25 European countries
- SEO, complete legal pages, card, PayPal and Apple Pay payments
More work
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